2019 – present | 2 people team
Mediaset Play Cult
Content strategy, Social media manager
Play Cult, a project initiated in 2018, celebrates the cultural heritage of Mediaset from the ‘80s and ‘90s, bringing historical television broadcasts such as Festivalbar and Mai Dire Gol back online.
Objective: Raise awareness about Mediaset’s cultural heritage.
Results: The steady growth of followers reached 100k in September 2024, with an organic increase of +4k per month and a rising engagement.
As a content specialist and a social media manager, I do:
• Research and selection of new video content from historical Mediaset programs;
• Elaboration of the editorial plan for the social channels Facebook and Instagram;
• Post-production and uploading of historic episodes of Zelig (including Zelig Circus, Zelig Off, and Zelig 1) on Mediaset Infinity.
post per week
people reached per month
new followers per month
The official website of Play Cult
The official website of zelig
Related projects
Multi-branding video and copywriting for Mediaset Infinity
