2019 – present | 2 people team
Mediaset Play Cult
Content strategy, Social media manager
Play Cult, a project initiated in 2018, celebrates the cultural heritage of Mediaset from the ‘80s and ‘90s, bringing historical television broadcasts such as Festivalbar and Mai Dire Gol back online.
Objective: Raise awareness about Mediaset’s cultural heritage.
Results: The steady growth of followers reached 100k in September 2024, with an organic increase of +4k per month and a rising engagement.
As a content specialist and a social media manager, I do:
• Research and selection of new video content from historical Mediaset programs;
• Elaboration of the editorial plan for the social channels Facebook and Instagram;
• Post-production and uploading of historic episodes of Zelig (including Zelig Circus, Zelig Off, and Zelig 1) on Mediaset Infinity.
![play-cult-mac-mockup](https://www.antoniopolato.it/wp-content/uploads/2024/06/play-cult-mac-mockup-scaled.webp)
![play-cult-ig-smartphone-mockup](https://www.antoniopolato.it/wp-content/uploads/2024/06/play-cult-ig-smartphone-mockup-scaled.webp)