2020 – 2022 | 10 people team

MEG.STUDIO

Content strategist, graphic designer

MEG.STUDIO is a company that provides integrated design services in the fields of architecture and engineering. Research, innovation, and visual communication are the foundations of the company, which develops strategies for both public and private clients, managing complex projects through all phases, from conception to construction.

As a communication expert, I have been involved in:

• Website restyling and implementation of SEO-optimized contents that quintupled total website traffic in 2021 compared to 2020.

• Implementation of collaborative platforms to enhance the efficiency of management and communication among teammates, especially in remote working scenarios.

• Development of communication projects related to construction sites, achieving the highest score in technical bidding.

The official website of MEG.STUDIO

Sesto San Giovanni Station in Milan – communication project

During my collaboration with MEG.STUDIO, I identified effective communication tactics as part of a strategy aimed at turning the construction site into an opportunity to inform the public about various aspects of the work for the new overpass railway station in Sesto San Giovanni and the Piazza Primo Maggio (area next to the station).

With the support of panels, totems, horizontal signage, hanging signs, videos, a website, an app, social media, virtual reality, augmented reality, and open construction site initiatives, I was able to make both the modified traffic routes and the real-time progress and objectives of the work clear and immediately recognizable.

The ICM Group, with the technical partnership of MEG.STUDIO and E9A, achieved the highest score in the technical proposal phase.

The following are four examples of wayfinding solutions for temporary access signage to the platforms during construction activities:

Augmented reality application project to make real-time simulation of the construction progress accessible to users through a 4D digital representation of the final project:

Website and app mockup designed to inform and involve the community about the characteristics, purposes, progress status, and related initiatives of the project: